{"id":10019,"date":"2020-01-20T11:04:59","date_gmt":"2020-01-20T11:04:59","guid":{"rendered":"https:\/\/nologomedia.in\/?p=10019"},"modified":"2020-01-31T08:29:57","modified_gmt":"2020-01-31T08:29:57","slug":"digital-marketing-company-2","status":"publish","type":"post","link":"https:\/\/nologomedia.in\/?p=10019","title":{"rendered":"Digital Marketing Trends You Can\u2019t Ignore in 2020"},"content":{"rendered":"\n

Nologomedia is at the top rated Digital Marketing Company nowadays. At just one occasion , AI , data-driven marketing and voice program optimization (VSEO)<\/a> were ambitious concepts bordering on the ridiculous. Today, these innovative digital marketing trends are among the highest priorities for many business owners in 2020. And why wouldn\u2019t they be? After all, if your business has any intention of remaining competitive in today’s online landscape, you want to adapt to the rapidly evolving changes in digital marketing. We sleep in a time when marketing technology (Digital Marketing Company) moves fast and consumer interests and behaviors are hard to predict. Marketers can no longer stick their heads in the sand and hope that educated guesses and the same old methods will work forever.
<\/p>\n\n\n\n

\"Digital<\/figure>\n\n\n\n

Artificial Intelligence<\/strong><\/h3>\n\n\n\n

If you haven\u2019t already realized it, 2020 could also be the year that tons of individuals awaken to the dominance of AI (AI). It\u2019s bound to be at the guts of worldwide business and industry within the future \u2013 and it\u2019s already taking up many simple jobs. AI can analyze consumer behavior and search patterns. And use data from social media platforms and blog posts to help businesses understand how customers find their products and services.<\/p>\n\n\n\n

One exciting example of AI in practice is chat-bots (more thereon later). MasterCard created a Facebook messenger bot \u2013 which uses tongue processing software to decipher what the customer wants and respond as if it were a true person \u2013 to automate handling payments.<\/p>\n\n\n\n

Artificial intelligence will soon be the drive behind many services and, currently, we already see it implemented in such areas as:<\/p>\n\n\n\n

  • Basic communication<\/li>
  • Product recommendations<\/li>
  • Content creation<\/li>
  • Email personalization<\/li>
  • E-commerce transactions<\/li><\/ul>\n\n\n\n

    Businesses adopting AI in 2020 are going to be ready to cut staffing costs and accelerate growth, getting a foothold over their competitors.
    <\/p>\n\n\n\n

    Chat-bots<\/strong><\/h3>\n\n\n\n

    Chatbots will still be a crucial part of digital marketing in 2020. This AI-based technology uses instant messaging to talk in real-time, day or night, together with your customers or site visitors.<\/p>\n\n\n\n

    Surveys show that:<\/p>\n\n\n\n

    • Chat-bots will power 85% of customer service by 2020<\/li>
    • The topmost benefits of chat-bots are 24-hour service (64%), instant responses to inquiries (55%), and answers to simple questions (55%)<\/li>
    • 63% of respondents prefer messaging a web chat-bot to speak with a business or brand<\/li>
    • By 2022, chat-bots will help businesses save over $8 billion once a year<\/li>
    • 80% of businesses want chat-bots by 2020<\/li><\/ul>\n\n\n\n

      Many customers favor interacting with chat-bots as they’re responsive 24\/7. Give answers promptly, accurately recall your entire buying history, and never lose tolerance. These virtual assistants offer outstanding customer service by meeting customers\u2019 expectations and automating repetitive tasks \u2013 which suggests that you simply simply can concentrate on more important work.
      <\/p>\n\n\n\n

      Conversational Marketing<\/strong><\/h3>\n\n\n\n

      With all that talk about chatbots, the reality of modern marketing becomes clear: it\u2019s more conversational. People want it that way, and so brands are reacting. When consumers have an issue , 82% want an \u201cimmediate\u201d response. Conversational marketing facilitates a one-to-one, real-time connection between marketers and customers.
      <\/p>\n\n\n\n

      Today\u2019s buyers expect to find what they\u2019re looking for now, not later. As we prepare for the future, it will be more important than ever for businesses to be available across a broad spectrum of channels, and to make sure you\u2019re communicating the way people prefer to communicate.
      <\/p>\n\n\n\n

      Ultimately, the primary goal of conversational marketing is to enhance the user experience through a feedback-driven model that fosters higher engagement and greater loyalty.
      <\/p>\n\n\n\n

      Video Marketing<\/strong> <\/h3>\n\n\n\n

      Video marketing is one among , if not the, most vital marketing trend today and certain for subsequent 5-10 years. These numbers show the importance of absorb video into your digital marketing strategy in 2020.<\/p>\n\n\n\n

      • 70% of consumers say that they need shared a brand\u2019s video<\/li>
      • 72% of companies say that video has enhanced their conversion rate<\/li>
      • 52% of buyers say that watching product videos makes them more confident to purchase online<\/li>
      • 65% of executives visit the marketer\u2019s website and 39% call a seller after viewing a video<\/li><\/ul>\n\n\n\n

        One of the issues that marketers have faced in recent years is the growing shift to mobile devices. Those long-form sales pages and emails of yesteryear are fading fast because they\u2019re simply too difficult to read on small mobile screens. However, video can present an equivalent information during a format that works perfectly no matter the device.<\/p>\n\n\n\n

        If your site includes video, it\u2019s 50X more likely (50 times!) to drive organic search results compared to text. Why? Because people find video content more compelling, so Google pushes pages that include videos higher within the rankings.
        <\/p>\n\n\n\n

        Influencer Marketing<\/strong> <\/h3>\n\n\n\n

        Influencer marketing is a type of word-of-mouth marketing that focuses on using key leaders to amplify your brand message to a larger market. Influencer’s can be well-known celebrities, but more often they are Instagram or YouTube personalities with a huge niche following who can help spread the word about your business or product through their social channels.
        <\/p>\n\n\n\n

        Influencer marketing is also going to be affected by artificial intelligence. With each year, AI is making the process of finding the right influencers to partner with easier and faster. It\u2019s helping identify those with better engagement, fewer fake followers, and a higher chance of generating a positive return on investment (ROI). In addition, artificial intelligence is transforming influencer marketing in the following ways:
        <\/p>\n\n\n\n

        Social Messaging Apps<\/strong><\/h3>\n\n\n\n

        If you think that social messaging apps are only for sending emojis to your friends, take a glance at these numbers,
        <\/p>\n\n\n\n

        \"\"<\/figure>\n\n\n\n
        • 1.3 billion monthly users are active on Facebook<\/li>
        • 10 billion messages are sent between people and businesses on Facebook Messenger monthly<\/li>
        • WhatsApp has 1.6 billion active users and 55 billion messages are sent via a day<\/li>
        • The top three social messaging apps \u2013 WhatsApp, Facebook Messenger and WeChat \u2013 have more combined users than Facebook or YouTube<\/li><\/ul>\n\n\n\n

          These statistics show the popularity of social messaging apps, and since people are spending more time messaging each other, it makes sense to market your company\u2019s products and services where your potential customers are hanging out.
          <\/p>\n\n\n\n

          Social messaging apps can be very useful in sending messages to customers directly, as they allow personalization and add value to the user experience. In addition, people expect businesses to have a presence on messaging apps because it\u2019s a direct and easy way to interact with them.
          <\/p>\n\n\n\n

          Voice Search & Smart Speakers<\/strong> <\/h3>\n\n\n\n

          The growing use of voice search has made it important for companies to rethink their digital marketing strategies (Digital Marketing Company) in 2020. Consider these numbers,
          <\/p>\n\n\n\n

          • 50% of all searches are going to be via voice by 2020<\/li>
          • 55% of all American homes will own a smart speaker by 2022<\/li>
          • 72% of individuals who own voice-activated speakers say that their devices are used as a part of their daily routines<\/li>
          • Voice shopping is set to jump to $40 billion in 2022, up from $2 billion today<\/li>
          • Global smart speaker shipments have almost trebled between Q1 2018 and Q2 2019. Growing from 9.36 million units to 26.1 million units<\/li><\/ul>\n\n\n\n

            Voice search plays a crucial role in providing all the relevant information that folks are checking out through audio content. AI is getting smarter and the number of errors made by voice assistants. Like Alexa, Siri and Google has reduced greatly. Many brands are already including voice search in their digital marketing strategies. Digital Marketing Company to convey value-based content effectively to their customers
            <\/p>\n\n\n\n

            Browser Push Notifications<\/strong> – Digital Marketing Company <\/h3>\n\n\n\n

            Push notifications are on the rise, with 85% of online stores using them in 2019. Consider these other stats:
            <\/p>\n\n\n\n

            • At least twice as many of us check in for web push notifications compared to a newsletter.<\/li>
            • Only 10% of the simplest email marketers are able to do a newsletter sign-up rate that matches the performance of web push.<\/li>
            • 6.4 hours is the average time that passes before the recipient opens a newsletter. In web push, the recipient will see the message immediately.<\/li><\/ul>\n\n\n\n

              The updates to the GDPR (General Data Protection Regulations) and stricter filters have dented the potency of email marketing. Moreover, the younger audience favors other methods of communication and prefers to deal with less touch-points when engaging brands.
              <\/p>\n\n\n\n

              As a part of the bid to interact users on multiple channels, browser push notifications are something you’ll see more and more brands adopting in 2020 \u2013 and that they are getting more sophisticated and personalized. In fact, using personalized push notifications increases conversions.
              <\/p>\n\n\n\n

              Google Ads Smart Bidding<\/strong> – Digital Marketing Company <\/h3>\n\n\n\n

              With intense competition on social media slowly suffocating organic reach, paid advertising will become a more trusted force in 2020. And when you consider the Smart Bidding feature on Google Ads, you\u2019d be a fool not to give it a try.
              <\/p>\n\n\n\n

              In other words, advertisers can hand the reins of their pay-per-click (PPC) campaigns. Google\u2019s AI system, which will then optimize their budget to maximize their ROI. It’s work for any number of PPC goals, including:
              <\/p>\n\n\n\n

              • Target CPA \u2013 Generate new leads and customers for a maximum cost per acquisition that you simply set.<\/li>
              • Target ROAS \u2013 Set your sights on getting the best return on your advertising spend.<\/li>
              • Maximize Conversions \u2013 Rack up your advertising conversion rates, whether your aim is to get more email subscribers, downloads, or product sales.<\/li><\/ul>\n\n\n\n

                Better Analytics<\/strong> – Digital Marketing Company<\/h3>\n\n\n\n

                Modern marketing and metrics go hand-in-hand, so if you\u2019re not investing in better analytics, you\u2019ll struggle to drive the results you want to see. The problem, however, is that the customer journey is more complex now. We live in an omnichannel age where the average consumer engages a brand on up to six touch-points before making a purchase.
                <\/p>\n\n\n\n

                With multiple channels (Digital Marketing Company) to manage and a myriad of ways to market your products and services. The job of analytics tracking is fast becoming a gargantuan mission. That is why many companies are looking beyond the basics of Google Analytics for a comprehensive business intelligence solution or analytics dashboard like Amplitude.
                <\/p>\n\n\n\n

                Another way this trend will play out is by moving towards business intelligence, the \u201ctechnologies, applications and practices for the gathering , integration, analysis and presentation of business information. The purpose of Business Intelligence is to support better business deciding .\u201d
                <\/p>\n\n\n\n

                So, there you have it \u2013 our definitive guide to the most important digital marketing trends. (Digital Marketing Company) you can’t ignore in 2020.For anyone in digital marketing, change is an integral part of the job. You must keep looking ahead and strive to embrace new technologies, tools and strategies. In order to gain an edge over your competitors.
                <\/p>\n","protected":false},"excerpt":{"rendered":"

                Nologomedia is at the top rated Digital Marketing Company nowadays. At just one occasion , AI , data-driven marketing and voice program optimization (VSEO) were ambitious concepts bordering on the ridiculous. Today, these innovative digital marketing trends are among the highest priorities for many business owners in 2020. And why wouldn\u2019t they be? After all, if your business has any intention of remaining competitive in today’s online landscape, you want to adapt to the rapidly evolving changes in digital marketing. We sleep in a time when marketing technology (Digital Marketing Company) moves fast and consumer interests and behaviors are hard to predict. Marketers can no longer stick their heads in the sand and hope that educated guesses and the same old methods will work forever. Artificial Intelligence If you haven\u2019t already realized it, 2020 could also be the year that tons of individuals awaken to the dominance of AI (AI). It\u2019s bound to be at the guts of worldwide business and industry within the future \u2013 and it\u2019s already taking up many simple jobs. AI can analyze consumer behavior and search patterns. And use data from social media platforms and blog posts to help businesses understand how customers find their products and services. One exciting example of AI in practice is chat-bots (more thereon later). MasterCard created a Facebook messenger bot \u2013 which uses tongue processing software to decipher what the customer wants and respond as if it were a true person \u2013 to automate handling payments. Artificial intelligence will soon be the drive behind many services and, currently, we already see it implemented in such areas as: Basic communication Product recommendations Content creation Email personalization E-commerce transactions Businesses adopting AI in 2020 are going to be ready to cut staffing costs and accelerate growth, getting a foothold over their competitors. Chat-bots Chatbots will still be a crucial part of digital marketing in 2020. This AI-based technology uses instant messaging to talk in real-time, day or night, together with your customers or site visitors. Surveys show that: Chat-bots will power 85% of customer service by 2020 The topmost benefits of chat-bots are 24-hour service (64%), instant responses to inquiries (55%), and answers to simple questions (55%) 63% of respondents prefer messaging a web chat-bot to speak with a business or brand By 2022, chat-bots will help businesses save over $8 billion once a year 80% of businesses want chat-bots by 2020 Many customers favor interacting with chat-bots as they’re responsive 24\/7. Give answers promptly, accurately recall your entire buying history, and never lose tolerance. These virtual assistants offer outstanding customer service by meeting customers\u2019 expectations and automating repetitive tasks \u2013 which suggests that you simply simply can concentrate on more important work. Conversational Marketing With all that talk about chatbots, the reality of modern marketing becomes clear: it\u2019s more conversational. People want it that way, and so brands are reacting. When consumers have an issue , 82% want an \u201cimmediate\u201d response. Conversational marketing facilitates a one-to-one, real-time connection between marketers and customers. Today\u2019s buyers expect to find what they\u2019re looking for now, not later. As we prepare for the future, it will be more important than ever for businesses to be available across a broad spectrum of channels, and to make sure you\u2019re communicating the way people prefer to communicate. Ultimately, the primary goal of conversational marketing is to enhance the user experience through a feedback-driven model that fosters higher engagement and greater loyalty. Video Marketing Video marketing is one among , if not the, most vital marketing trend today and certain for subsequent 5-10 years. These numbers show the importance of absorb video into your digital marketing strategy in 2020. 70% of consumers say that they need shared a brand\u2019s video 72% of companies say that video has enhanced their conversion rate 52% of buyers say that watching product videos makes them more confident to purchase online 65% of executives visit the marketer\u2019s website and 39% call a seller after viewing a video One of the issues that marketers have faced in recent years is the growing shift to mobile devices. Those long-form sales pages and emails of yesteryear are fading fast because they\u2019re simply too difficult to read on small mobile screens. However, video can present an equivalent information during a format that works perfectly no matter the device. If your site includes video, it\u2019s 50X more likely (50 times!) to drive organic search results compared to text. Why? Because people find video content more compelling, so Google pushes pages that include videos higher within the rankings. Influencer Marketing Influencer marketing is a type of word-of-mouth marketing that focuses on using key leaders to amplify your brand message to a larger market. Influencer’s can be well-known celebrities, but more often they are Instagram or YouTube personalities with a huge niche following who can help spread the word about your business or product through their social channels. Influencer marketing is also going to be affected by artificial intelligence. With each year, AI is making the process of finding the right influencers to partner with easier and faster. It\u2019s helping identify those with better engagement, fewer fake followers, and a higher chance of generating a positive return on investment (ROI). In addition, artificial intelligence is transforming influencer marketing in the following ways: Social Messaging Apps If you think that social messaging apps are only for sending emojis to your friends, take a glance at these numbers, 1.3 billion monthly users are active on Facebook 10 billion messages are sent between people and businesses on Facebook Messenger monthly WhatsApp has 1.6 billion active users and 55 billion messages are sent via a day The top three social messaging apps \u2013 WhatsApp, Facebook Messenger and WeChat \u2013 have more combined users than Facebook or YouTube These statistics show the popularity of social messaging apps, and since people are spending more time messaging each other, it makes sense to market your company\u2019s products and services where your potential customers are hanging out. […]<\/p>\n","protected":false},"author":1,"featured_media":10020,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[80,79,78],"tags":[69,70,65,61,62,63,68,67,66,64],"yoast_head":"\nDigital Marketing Company | Digital Marketing Trends You Can\u2019t<\/title>\n<meta name=\"description\" content=\"Digital Marketing Company - If you haven\u2019t already realized it, 2020 could also be the year that tons of individuals awaken to the dominance of AI (AI).\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nologomedia.in\/?p=10019\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digital Marketing Company | Digital Marketing Trends You Can\u2019t\" \/>\n<meta property=\"og:description\" content=\"Digital Marketing Company - 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If you haven\u2019t already realized it, 2020 could also be the year that tons of individuals awaken to the dominance of AI (AI).","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/nologomedia.in\/?p=10019","og_locale":"en_US","og_type":"article","og_title":"Digital Marketing Company | Digital Marketing Trends You Can\u2019t","og_description":"Digital Marketing Company - If you haven\u2019t already realized it, 2020 could also be the year that tons of individuals awaken to the dominance of AI (AI).","og_url":"https:\/\/nologomedia.in\/?p=10019","og_site_name":"nologomedia - Digital Marketing Company Kerala | Web Development Company Kerala| Software Development","article_published_time":"2020-01-20T11:04:59+00:00","article_modified_time":"2020-01-31T08:29:57+00:00","og_image":[{"width":2000,"height":1500,"url":"https:\/\/nologomedia.in\/wp-content\/uploads\/2020\/01\/machine-learning-ai-artificial-intelligence.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Written by":"","Est. reading time":"8 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/nologomedia.in\/?p=10019","url":"https:\/\/nologomedia.in\/?p=10019","name":"Digital Marketing Company | Digital Marketing Trends You Can\u2019t","isPartOf":{"@id":"https:\/\/nologomedia.in\/#website"},"datePublished":"2020-01-20T11:04:59+00:00","dateModified":"2020-01-31T08:29:57+00:00","author":{"@id":""},"description":"Digital Marketing Company - 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