Digital Marketing Trends You Can’t Ignore in 2020
Nologomedia is at the top rated Digital Marketing Company nowadays. At just one occasion , AI , data-driven marketing and voice program optimization (VSEO) were ambitious concepts bordering on the ridiculous. Today, these innovative digital marketing trends are among the highest priorities for many business owners in 2020. And why wouldn’t they be? After all, if your business has any intention of remaining competitive in today’s online landscape, you want to adapt to the rapidly evolving changes in digital marketing. We sleep in a time when marketing technology (Digital Marketing Company) moves fast and consumer interests and behaviors are hard to predict. Marketers can no longer stick their heads in the sand and hope that educated guesses and the same old methods will work forever.
If you haven’t already realized it, 2020 could also be the year that tons of individuals awaken to the dominance of AI (AI). It’s bound to be at the guts of worldwide business and industry within the future – and it’s already taking up many simple jobs. AI can analyze consumer behavior and search patterns. And use data from social media platforms and blog posts to help businesses understand how customers find their products and services.
One exciting example of AI in practice is chat-bots (more thereon later). MasterCard created a Facebook messenger bot – which uses tongue processing software to decipher what the customer wants and respond as if it were a true person – to automate handling payments.
Artificial intelligence will soon be the drive behind many services and, currently, we already see it implemented in such areas as:
- Basic communication
- Product recommendations
- Content creation
- Email personalization
- E-commerce transactions
Businesses adopting AI in 2020 are going to be ready to cut staffing costs and accelerate growth, getting a foothold over their competitors.
Chatbots will still be a crucial part of digital marketing in 2020. This AI-based technology uses instant messaging to talk in real-time, day or night, together with your customers or site visitors.
Surveys show that:
- Chat-bots will power 85% of customer service by 2020
- The topmost benefits of chat-bots are 24-hour service (64%), instant responses to inquiries (55%), and answers to simple questions (55%)
- 63% of respondents prefer messaging a web chat-bot to speak with a business or brand
- By 2022, chat-bots will help businesses save over $8 billion once a year
- 80% of businesses want chat-bots by 2020
Many customers favor interacting with chat-bots as they’re responsive 24/7. Give answers promptly, accurately recall your entire buying history, and never lose tolerance. These virtual assistants offer outstanding customer service by meeting customers’ expectations and automating repetitive tasks – which suggests that you simply simply can concentrate on more important work.
With all that talk about chatbots, the reality of modern marketing becomes clear: it’s more conversational. People want it that way, and so brands are reacting. When consumers have an issue , 82% want an “immediate” response. Conversational marketing facilitates a one-to-one, real-time connection between marketers and customers.
Today’s buyers expect to find what they’re looking for now, not later. As we prepare for the future, it will be more important than ever for businesses to be available across a broad spectrum of channels, and to make sure you’re communicating the way people prefer to communicate.
Ultimately, the primary goal of conversational marketing is to enhance the user experience through a feedback-driven model that fosters higher engagement and greater loyalty.
Video marketing is one among , if not the, most vital marketing trend today and certain for subsequent 5-10 years. These numbers show the importance of absorb video into your digital marketing strategy in 2020.
- 70% of consumers say that they need shared a brand’s video
- 72% of companies say that video has enhanced their conversion rate
- 52% of buyers say that watching product videos makes them more confident to purchase online
- 65% of executives visit the marketer’s website and 39% call a seller after viewing a video
One of the issues that marketers have faced in recent years is the growing shift to mobile devices. Those long-form sales pages and emails of yesteryear are fading fast because they’re simply too difficult to read on small mobile screens. However, video can present an equivalent information during a format that works perfectly no matter the device.
If your site includes video, it’s 50X more likely (50 times!) to drive organic search results compared to text. Why? Because people find video content more compelling, so Google pushes pages that include videos higher within the rankings.
Influencer marketing is a type of word-of-mouth marketing that focuses on using key leaders to amplify your brand message to a larger market. Influencer’s can be well-known celebrities, but more often they are Instagram or YouTube personalities with a huge niche following who can help spread the word about your business or product through their social channels.
Influencer marketing is also going to be affected by artificial intelligence. With each year, AI is making the process of finding the right influencers to partner with easier and faster. It’s helping identify those with better engagement, fewer fake followers, and a higher chance of generating a positive return on investment (ROI). In addition, artificial intelligence is transforming influencer marketing in the following ways:
Social Messaging Apps
If you think that social messaging apps are only for sending emojis to your friends, take a glance at these numbers,
- 1.3 billion monthly users are active on Facebook
- 10 billion messages are sent between people and businesses on Facebook Messenger monthly
- WhatsApp has 1.6 billion active users and 55 billion messages are sent via a day
- The top three social messaging apps – WhatsApp, Facebook Messenger and WeChat – have more combined users than Facebook or YouTube
These statistics show the popularity of social messaging apps, and since people are spending more time messaging each other, it makes sense to market your company’s products and services where your potential customers are hanging out.
Social messaging apps can be very useful in sending messages to customers directly, as they allow personalization and add value to the user experience. In addition, people expect businesses to have a presence on messaging apps because it’s a direct and easy way to interact with them.
Voice Search & Smart Speakers
The growing use of voice search has made it important for companies to rethink their digital marketing strategies (Digital Marketing Company) in 2020. Consider these numbers,
- 50% of all searches are going to be via voice by 2020
- 55% of all American homes will own a smart speaker by 2022
- 72% of individuals who own voice-activated speakers say that their devices are used as a part of their daily routines
- Voice shopping is set to jump to $40 billion in 2022, up from $2 billion today
- Global smart speaker shipments have almost trebled between Q1 2018 and Q2 2019. Growing from 9.36 million units to 26.1 million units
Voice search plays a crucial role in providing all the relevant information that folks are checking out through audio content. AI is getting smarter and the number of errors made by voice assistants. Like Alexa, Siri and Google has reduced greatly. Many brands are already including voice search in their digital marketing strategies. Digital Marketing Company to convey value-based content effectively to their customers
Browser Push Notifications – Digital Marketing Company
Push notifications are on the rise, with 85% of online stores using them in 2019. Consider these other stats:
- At least twice as many of us check in for web push notifications compared to a newsletter.
- Only 10% of the simplest email marketers are able to do a newsletter sign-up rate that matches the performance of web push.
- 6.4 hours is the average time that passes before the recipient opens a newsletter. In web push, the recipient will see the message immediately.
The updates to the GDPR (General Data Protection Regulations) and stricter filters have dented the potency of email marketing. Moreover, the younger audience favors other methods of communication and prefers to deal with less touch-points when engaging brands.
As a part of the bid to interact users on multiple channels, browser push notifications are something you’ll see more and more brands adopting in 2020 – and that they are getting more sophisticated and personalized. In fact, using personalized push notifications increases conversions.
Google Ads Smart Bidding – Digital Marketing Company
With intense competition on social media slowly suffocating organic reach, paid advertising will become a more trusted force in 2020. And when you consider the Smart Bidding feature on Google Ads, you’d be a fool not to give it a try.
In other words, advertisers can hand the reins of their pay-per-click (PPC) campaigns. Google’s AI system, which will then optimize their budget to maximize their ROI. It’s work for any number of PPC goals, including:
- Target CPA – Generate new leads and customers for a maximum cost per acquisition that you simply set.
- Target ROAS – Set your sights on getting the best return on your advertising spend.
- Maximize Conversions – Rack up your advertising conversion rates, whether your aim is to get more email subscribers, downloads, or product sales.
Better Analytics – Digital Marketing Company
Modern marketing and metrics go hand-in-hand, so if you’re not investing in better analytics, you’ll struggle to drive the results you want to see. The problem, however, is that the customer journey is more complex now. We live in an omnichannel age where the average consumer engages a brand on up to six touch-points before making a purchase.
With multiple channels (Digital Marketing Company) to manage and a myriad of ways to market your products and services. The job of analytics tracking is fast becoming a gargantuan mission. That is why many companies are looking beyond the basics of Google Analytics for a comprehensive business intelligence solution or analytics dashboard like Amplitude.
Another way this trend will play out is by moving towards business intelligence, the “technologies, applications and practices for the gathering , integration, analysis and presentation of business information. The purpose of Business Intelligence is to support better business deciding .”
So, there you have it – our definitive guide to the most important digital marketing trends. (Digital Marketing Company) you can’t ignore in 2020.For anyone in digital marketing, change is an integral part of the job. You must keep looking ahead and strive to embrace new technologies, tools and strategies. In order to gain an edge over your competitors.